Black Market, a new Black-owned grocery store set to open in Louisville’s West End at the top of the year, held its soft opening on Friday.The market, focused on creating better access to fresh foods, was founded by Shauntrice Martin earlier this year. It’s a continuation of the #FeedTheWest initiative, which was created nearly six months ago to address food insecurity for West End residents.“Here in the West End, we’ve been through so much with gentrification and there’s all these evictions happening,” said Martin. “This is more than a grocery store. We are focused on liberation for Black people and for marginalized groups.”Black Market separates itself from chain grocery stores in many ways: Primarily by being in place for more than profit.“We don’t just focus on giving people food to make money, we focus on getting people food so they can have a sustainable way of life and a better quality of life,” she said.The store will sell products from other Black-owned businesses and feature products from Black farmers. By being stationed in a primarily Black neighborhood, Martin says this is an image aspiring entrepreneurs need to see.“A lot of our young people are not seeing Black businesses as they grow up, so I want this to be a beacon for people to understand the quality of Black-owned businesses,” she said. “I want people to understand that we need to work together to keep the dollars in our community.”Black Market is offering a variety of food bundle deals: “Essentials Pack,” “The Classic,” and “Blacklist Special” with prices starting at $25 and going upwards of $150. For a full list of the deals, visit the store’s site here.Black Market deals are available for delivery, pick-up in store and curbside at 2313 W. Market St.To volunteer your time to Black Market and the #FeedTheWest movement, follow the grocery’s social media @BlackMarketKY and look for future posts.

Black Market, a new Black-owned grocery store set to open in Louisville’s West End at the top of the year, held its soft opening on Friday.

The market, focused on creating better access to fresh foods, was founded by Shauntrice Martin earlier this year. It’s a continuation of the #FeedTheWest initiative, which was created nearly six months ago to address food insecurity for West End residents.

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“Here in the West End, we’ve been through so much with gentrification and there’s all these evictions happening,” said Martin. “This is more than a grocery store. We are focused on liberation for Black people and for marginalized groups.”

Black Market separates itself from chain grocery stores in many ways: Primarily by being in place for more than profit.

“We don’t just focus on giving people food to make money, we focus on getting people food so they can have a sustainable way of life and a better quality of life,” she said.

The store will sell products from other Black-owned businesses and feature products from Black farmers. By being stationed in a primarily Black neighborhood, Martin says this is an image aspiring entrepreneurs need to see.

“A lot of our young people are not seeing Black businesses as they grow up, so I want this to be a beacon for people to understand the quality of Black-owned businesses,” she said. “I want people to understand that we need to work together to keep the dollars in our community.”

Black Market is offering a variety of food bundle deals: “Essentials Pack,” “The Classic,” and “Blacklist Special” with prices starting at $25 and going upwards of $150. For a full list of the deals, visit the store’s site here.

Black Market deals are available for delivery, pick-up in store and curbside at 2313 W. Market St.

To volunteer your time to Black Market and the #FeedTheWest movement, follow the grocery’s social media @BlackMarketKY and look for future posts.

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